Launching a sportsbook in 2024: a brief guide for new operators

Launching a sportsbook in 2024: a brief guide for new operators

The online gambling sector is growing and thriving. A huge niche in this market is occupied by sports betting. The popularity of bookmaking is explained by the passion of a huge number of people for sports. In addition, the attitude towards betting is somewhat more loyal than towards other types of gambling.

The undying interest in guessing the outcome of sporting events is fertile ground for business. Entrepreneurs all over the world understand this very well and launch hundreds of betting projects every year. Do you want to become one of them? Continue reading to learn about the benefits and pitfalls of running a sportsbook, as well as gain insight into the steps involved in opening a sports betting website. Moreover, in the end of the article we will figure out how to make this procedure smoother with ready-to-launch sports betting solutions.

Is it worth launching a sportsbook? Pros and cons

Before diving into the process of launching an online sportsbook, it’s crucial to weigh the pros and cons. While the allure of a lucrative business in a thriving industry is strong, it’s equally important to be aware of the challenges and potential drawbacks. Understanding both sides will help you make an informed decision and prepare for what awaits you.


  • High revenue potential. The sports betting industry is incredibly profitable, with millions of people placing bets daily. Successful sportsbooks can generate substantial revenue, providing a solid return on investment.
  • Wide audience reach. Sports have a universal appeal, attracting fans from all over the world. This wide audience base translates into a vast customer pool for your betting platform.
  • 24/7 operation. Unlike traditional businesses, online sportsbooks can operate around the clock. This ensures continuous cash flow as users can place bets anytime and from anywhere.
  • Diverse betting options. With a variety of sports and betting markets to choose from, you can cater to different preferences, enhancing user engagement and retention.
  • Automated management. Modern technology makes it easier to manage online sportsbooks. From secure payment gateways to real-time odds updates and mobile accessibility, technology simplifies operations and improves the user experience.


  • Regulatory сhallenges. The sports betting industry is heavily regulated. Navigating the legal landscape can be complex and time-consuming, requiring substantial resources to ensure compliance.
  • High competition. The market is highly competitive, with experienced and well-known players dominating the scene. Gaining a reputation and differentiating your platform can be challenging.
  • Operational costs. While the revenue potential is high, there are operating costs to consider. This includes technology infrastructure, marketing, customer support, and licensing fees. However, it is worth noting that it is usually much cheaper to operate a sportsbetting platform than an online casino.

In conclusion, launching an online sportsbook can be a lucrative venture, but it comes with its own set of challenges. By understanding the pros and cons, you can better prepare yourself for the journey ahead. In the next sections, we will delve into the steps involved in opening a sports betting website and how a ready-to-launch solution can make the process faster and easier.

10 steps to launching a sportsbook

Despite the fact that the exact algorithm for launching a sportsbook will depend on the jurisdiction where you will operate, there are 10 steps that are common for all countries. Let’s figure out what these steps are.

  1. Market research

The first step, as in any business, is to study the market. Analysis of the niche, competitors and customer preferences plays a key role for the future success of the project. Don’t underestimate or skip this step.

  1. Choosing a jurisdiction

At this stage, it is crucial to carefully study the gambling legislation in your potential markets. It is needed to choose the jurisdiction where you will receive a gambling license, as well as the countries where you can legally work.

  1. Creation of business and marketing strategies

Planning will protect you from many problems in the future, and also structure your actions on the path to success. Create a detailed business plan and promotion strategy that will become your roadmap and will help you stay on track even in the most difficult moments.

  1. Developing a website or choosing proper platform providers

One of the most important steps is the actual creation of a gambling platform. Choosing a design and interface solution, selecting and integrating gaming software, and so on. You can develop a website on your own or purchase a ready-made solution from leading providers. A turnkey sportsbook is a perfect and simple option for newcomers to the industry.

  1. Integrating payment systems

When the gambling platform is ready, it is necessary to implement popular payment systems on it. Remember: the more options for making deposits and withdrawals you offer, the more satisfied and loyal customers you will receive.

  1. Fulfilling licensing requirements

You need to fulfill a number of requirements set by the regulatory authority of the chosen country. Remember that the rules for issuing licenses in reputable jurisdictions are quite strict, and therefore at this stage you will have to make considerable efforts.

  1. AML and responsible gaming compliance

Protecting the data, funds and mental health of players is the primary concern of bookmakers. That is why compliance with international standards of AML and responsible gaming is an indispensable condition for obtaining a license and legal provision of gambling services.

  1. Obtaining a license

A license is your ticket to the gambling market. In essence, this is a permit to legally provide bookmaker services. Do not skimp on a license under any circumstances, because “black” operators face fines, bans, and in some countries even prison sentences.

  1. Setting up customer support

Fast and high-quality customer support is one of the most important components of a successful gambling enterprise. Provide quick and effective feedback and you will get a loyal audience that will stay with you for a long time.

  1. Launch and maintenance

Once a gambling project is launched, work on it does not end. To hold audience attention, the operator must keep abreast of industry trends and not ignore new technologies. It is also important to monitor any changes in gambling laws in your target markets and respond to them in a timely manner.

How can Slotegrator help you?

Slotegrator is an expert company in the field of software for online casinos and bookmakers. The products and services of the Slottegrator team annually help dozens of new gambling projects enter the market quickly and successfully. So what can the company’s experts offer you?

  • Turnkey gambling websites. Ready-to-launch software solutions with integrated gaming content, payment and management systems;
  • Telegram casino bots;
  • Apigrator – fast and trouble-free integration of gaming software onto your platform;
  • Integration of widespread payment systems;
  • Affiliate and bonus systems for each online casino operator and bookie;
  • License acquisition assistance;
  • Legal advice.

Summarizing all of the above, launching a sportsbook is a potentially profitable venture. However, future operators should be careful and take into account all the nuances of opening a business in the field of online gambling. To avoid mistakes and enter the market faster, it makes sense to turn to professionals and get comprehensive advice on all the issues that concern you.


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